Blog, Guides and Business Resources

5 Key Principles for Building Successful Digital Products

Discover the five essential principles for creating impactful digital products. From user-centered design to continuous improvement, learn how Pathwise Media builds scalable and successful solutions

The Power of Product-Focused Development: How to Turn Ideas into Digital Reality

Learn how Pathwise Media transforms concepts into impactful digital products through a process-driven approach of ideation, prototyping, and precise development. Discover our product-focused development process and how it ensures a strong market presence for your idea.

10 Essential Technical SEO Tips for Small Businesses

Technical SEO is a crucial aspect of digital marketing that can help small businesses improve their online visibility and attract more customers. In this article, we will explore ten essential technical SEO tips that small businesses can implement to improve their online presence, including optimizing website structure and speed, conducting thorough keyword research, creating high-quality content, and using schema markup to stand out from the competition

How to Create a Website that Converts Visitors into Customer

In today's competitive online marketplace, having a website that effectively converts visitors into customers is crucial. This article will guide you through the process of creating a website that resonates with your target audience and drives conversions. From defining your target audience to optimizing for mobile, we'll cover all the essential elements of a converting website.

What Is Digital Marketing

Digital marketing is a form of promotion that covers a wide array of electronic media, including but not limited to SMS, radio, television, and online advertising. Learn more about online marketing channels, such as organization websites, social media marketing, search engine optimization, search engine marketing, pay-per-click advertising, email marketing, content marketing, and affiliate marketing, and how they can help you grow your business.

Digital Marketing Can Help You Standout During Covid-19

Covid-19 has changed consumer behavior and led to an increase in internet usage. Reaching customers online is essential for your business to stand out during the pandemic. Digital marketing is a great way to stay connected with your customers and increase brand awareness. Learn how to make the most of this opportunity with data-oriented marketing, changing your messaging, automating business processes, and more.

5 Ways to Get Better Return on Your Website

Investing in a good website is an important part of growing a business. Find out the five key differences you should expect to get by paying more for your website.

Why a Website Is Important for Your Business

From improving brand credibility to providing 24/7 access to information about your products or services, learn why investing in a website is a smart decision for your business. Whether you're just starting out or looking to take your business to the next level, read on to discover the benefits of having a website

Why google my business is important for your business

Learn How Google My Business can help you show up on Google search results and how to add your business

How to Leverage Your Website for Business Success

Unlock the potential of your website! This guide covers key strategies to drive traffic, engage users, and boost conversions.

10 majors reasons why you need a website for your business

Have ever thought about why you may need a website for your business? Let's take a look and see if you do

What are SEO Meta Tags

SEO meta tags are snippets of HTML code that provide search engines with information about a website. They are essential for improving a website's search engine ranking and helping search engine crawlers accurately index and understand the content of the website. Learn how to create SEO meta tags and the importance of optimizing them for both search engines and users.

How to Effect integrate SEO into your marketing strategy

In today's digital age, having a strong online presence is crucial for any business looking to succeed. That's why incorporating SEO into your marketing strategy is a must